The Five Principles of a Successful Website

1. Findable
Optimized for visibility and clickability in Google, Yahoo and Bing.

2. Fast
So new visitors can get what they want quickly and easily.

3. Friendly
So repeat users feel welcome and keep coming back.

4. Followed
To leverage the power of social networks to extend your reach.

5. Fundamentally Sound
To make sure the all-too-often neglected basics are working the way they should.