Blog

Web Page Advisor Beginnings

Mr. Whitley first asked me to review one of his new web design projects in the Spring of 2008. He was so pleased with the results that he wrote an entire blog article on the subject and recommended my services to everyone.
 
Mr. Whitley tells the story better than I could. Here is his story of why a web page advisor is needed.
 
http://www.voiceoftech.com/swhitley/?p=538
 
This was just the bump I needed to take a smoldering idea and turn...

Product Portfolio Usability and Design Improvements

Executive Summary: Use the same name or descriptive text in the URL, example and description of your product. Keep related design elements in a similar palette and nearer each other than to unrelated design elements. Use words instead of numbers in URLs.

WebPageAdvisor Has No Design Yet

WebPageAdvisor’s behind the scenes information gathering and reporting engine are now running on Drupal. The website and blog are also built on Drupal, but we have no design yet. And none of this is visible to the public yet for that very...

Testing the Usability of a Marketer’s Website

Constant Contact, a Massachusetts company which provides a rich set of email marketing and related services to over 250,000 customers worldwide, offers partner programs to help grow clients small businesses.  After having lunch with Gail Goodman, CEO, in October 2006, I decided to enroll in their Business Partner program.
As a business partner, I look for clients who would find the Constant Contact services compelling and help them get set up and running. Clients then manage their campaigns themselves and turn to Constant Contact for support when needed.
Recently, I...

Readability Factors and Black Websites

Black Text on a white background.

White text on a black background is hard to read

White text on a black background is hard to read

White text on a black background.

You read black text in newspapers, books, magazines and online....